U.S. Gluten-free Products Market Size Price Demand and Forecast 2034

U.S. Gluten-free Products Market, Demand, Size, Price Range, and Industry Outlook Report

The U.S. gluten free products market size was valued at USD 2.47 billion in 2024 and is expected to hit around USD 6.26 billion by 2034, growing at a compound annual growth rate (CAGR) of 9.75% over the forecast period 2025 to 2034. This market is growing due to consumer awareness about celiac disease, rising health consciousness, and increasing demand for clean-label and allergen-free products are propelling the market forward.

Key Takeaways

• By product, the Bakery products in the U.S. accounted for a revenue share of 30.76% in 2024.
• By product, the Desserts & ice-creams in the U.S. is expected to grow at a CAGR of 10.55% from 2025 to 2034.
• By distribution channel, the Sales through supermarkets & hypermarkets accounted for a revenue share of 31.55% in 2024 in the U.S. gluten-free products market.
• By distribution channel, the Sales of U.S. gluten-free products through online channels are expected to grow with a CAGR of 10.75% from 2025 to 2034.

Market Overview

The U.S. market for gluten-free goods is changing from being a specialized market for people who are intolerant to gluten to becoming a popular lifestyle choice for consumers who are concerned about their health. Increased diagnoses of gluten sensitivity and celiac disease as well as a general trend toward clean-label and gut-friendly foods are driving growth. Brands are responding to consumer demands for transparency by introducing minimal ingredient lists free from foods and are also changing product formulations. Large food producers are trying to gain market share by purchasing or establishing specialized gluten-free brands.

Why is Health-Conscious Eating Driving the Gluten-Free Market?

Consumers who are concerned about their health are choosing gluten-free products for both medical and wellness-related reasons. This includes people who follow paleo or low-carb diets, fitness enthusiasts, or who have digestive health issues. Gluten-free foods are processed less, which helps with weight management and digestion. Customers are paying close attention to labels and giving preference to non-GMO organic and preservative-free goods. Product experimentation is also encouraged by the growth of gluten-free meal-planning content on social media sites like Pinterest and Instagram.

• On 17 January 2025, General Mills expanded its gluten-free product portfolio with the launch of Nature Valley granola bars featuring a clean-label oat base and zero artificial preservatives, driving a 15% lift in category sales within eight weeks. (Source: generalmills )

What are the Key Trends in the U.S. gluten-free products market? 

• Clean label demand: Consumers increasingly seek gluten-free options with natural ingredients, low sugar content, and no artificial additives.
• Diverse Product Expansion: Gluten-free innovation moves beyond baked goods into frozen meals, beverages, sauces, and even beauty supplements.
• Convenient & On the Go: The demand for gluten-free snacks, protein bars, and meal kits continues to rise as consumers seek quick yet healthy options.
• Restaurant & Foodservice Inclusion: National restaurant chains are expanding their gluten-free menus, responding to growing consumer requests.
• Certifications & Transparency: Certified gluten-free labeling builds trust and drives purchasing decisions among discerning consumers. 

Opportunity

How can brands scale in the U.S. Gluten-free space? 

To effectively scale smaller gluten-free brands can employ social media storytelling DTC (direct to consumer) models and specialized influencer collaborations. They can educate customers and establish trust through platforms like Instagram and TikTok. Credibility is raised by taking part in third-party certifications, gluten-free community events, and food expos. Companies with a competitive advantage are those that provide subscription snack boxes with package discounts or allergen-safe production methods. Loyalty and virality are generated by sustainable messaging, emotional brand narrative, and transparent sourcing.

Restraint

High production costs and cross-contamination risks 

Producing gluten-free products requires specialized equipment to avoid cross-contamination, raising manufacturing costs. Sourcing gluten-free grains like millet, quinoa, or sorghum is often more expensive than traditional wheat. Maintaining taste and texture parity with gluten-containing products poses R&D challenges. Strict FDA labeling guidelines and certification processes further increase regulatory overhead. For many small businesses, these factors limit scalability and entry into mainstream retail.

• On 9 March 2025, the FDA revised its guidelines for allergen-free labeling, requiring brands to validate supply traceability. Several mid-size gluten-free snack companies temporarily halted shipments to update packaging and testing protocols.(Source: FDA.GOV )

Country Level Analysis

The U.S. has the highest rate of gluten-free consumption worldwide thanks to a strong retail ecosystem and growing health consciousness. Cities such as Los Angeles New York and San Francisco exhibit a high level of premium demand and product diversity. Stores have a large selection of gluten-free products and conduct in-store demonstrations. Prices for gluten-free private label products are rising in the Midwest and suburbs. Both independent cafes and national restaurant chains are making investments in innovative gluten-free menu items. Additionally, border imports are giving consumers more options, especially from Canada and Europe. 

Segmental Analysis 

By Product

Which product segment is currently dominating the U.S. gluten-free products market?

Bakery products dominated the U.S. gluten-free products market due to their wide variety and consumer preferences. Pieces of bread cakes and cookies are examples of bakery goods that have long been mainstays in the gluten-free market because gluten-free bakery products mimic well-known flavors and textures consumers searching for substitutes for conventional wheat-based products frequently use them because of the improved product quality brought about by the development of novel gluten-free flours and baking methods bakery goods are now a major source of income for the gluten-free industry.

Desserts & ice creams are the fastest-growing segment, driven by increasing demand for indulgent yet gluten-free options. The market for desserts and ice cream is expanding quickly as more people look for decadent treats that satisfy their gluten-free diet. Both gluten-sensitive consumers and general consumers looking for healthier dessert options are drawn to new product launches that emphasize clean-label ingredients, allergen-free recipes, and creative flavors. The market is expanding more quickly thanks to this trend, moving beyond necessities to more upscale and varied products.

By Distribution Channel

Which distribution channel is dominating the U.S. gluten-free market?

Supermarkets and hypermarkets hold the largest share, benefiting from wide reach and product variety because they provide wide product assortments under one roof supermarkets and hypermarkets are the dominant players in the gluten-free distribution landscape making it easy for customers to find everything they need. These stores further solidify their market position by utilizing private label brands to attract budget-conscious customers and allocating particular sections for gluten-free products.

• On 25 February 2025, Amy’s Kitchen expanded its gluten-free product range with soups made from organic vegetables and gluten-free ingredients. The soups are designed to offer convenient and nutritious meal options for those with gluten restrictions.
• The gluten-free soup range has been incorporated into Amy’s broader organic and natural foods portfolio, strengthening its position in health-conscious markets. Positive consumer reviews have highlighted the rich flavor and texture of these soups.(Source: amys)
• Online channels are the fastest-growing distribution channel, fueled by convenience and expanding e-commerce platforms. As more consumers choose to shop from home and have gluten-free products delivered right to their door, the online distribution channel is growing quickly. Online retailers give consumers access to specialty and niche gluten-free brands that might not be carried in physical stores.
• On 20 August 2024, Mightylicious introduced a range of gluten-free baking mixes designed for home bakers looking for convenience without compromising taste. These mixes are free from common allergens, including dairy and nuts, making them safe for many dietary needs. The launch received attention from specialty food retailers, and the mixes have been featured in several gluten-free recipe blogs. This expansion supports Mightylicious’s goal to become a trusted brand for allergen-friendly baking solutions.(Source: mightylicious )

Recent Developments 

• On 15 February 2025, Trader Joe’s introduced this new gluten-free dessert to meet the growing customer demand for allergen-friendly treats. This product is free from artificial preservatives and made with high-quality ingredients sourced from trusted suppliers.(Source: locations.traderjoes )
• On 10 August 2024, T Marzetti expanded its product line by adding gluten-free bread options catering to consumers with gluten sensitivities. The Texas Toast is crafted with a soft texture and is suitable for toasting or grilling, making it versatile for different meals. (Source: Marzetti.com)
• On 05 April 2024, JARS by Dani rolled out dessert bites that are not only gluten-free but also completely plant-based, appealing to vegan consumers. The product combines natural sweeteners and high-quality ingredients for a guilt-free indulgence.(Source: jarsbydani )

Top Companies 

• Conagra Brands, Inc.
• The Hain Celestial Group
• General Mills Inc.
• Kellogg Co.
• The Kraft Heinz Company
• Siete Foods
• Barilla G. e R. Fratelli S.p.A
• Seitz glutenfree
• Dr. Schär
• Ecotone

Segments Covered in the Report

By Product 

• Bakery Products
• Dairy/dairy Alternatives
• Meats/meats Alternatives
• Condiments, Seasonings, Spreads
• Desserts & Ice-creams
• Prepared Food
• Pasta and Rice
• Others

By Distribution Channel 

• Convenience Stores
• Supermarkets & Hypermarket
• Specialty Stores
• Online
• Others