U.S. Air Purifier Market Size, Demand, and Trends Analysis 2034

U.S. Air Purifier Market Price Trend and Forecast in Top 10 Leading Countries Worldwide

The u.s. air purifier market size was valued at USD 4.65 billion in 2024 and is expected to hit around USD 9.36 billion by 2034, growing at a compound annual growth rate (CAGR) of 7.25% over the forecast period 2025 to 2034. The 24/7 availability and the integration of sensory technology have driven the market growth. The 24/7 availability and the integration of sensory technology have driven the market growth. 

Key Takeaways 

• In the U.S., California dominated the market in 2024 accounting for a market share of 12.33%.
• The market in Florida is expected to expand at a significant CAGR over the forecast period.
• By technology, the high-efficiency particulate air (HEPA) segment led the U.S. air purifier market share of 54% in 2024. Their fibrous texture closely resembles blotter paper, providing a broad surface area that efficiently traps particles that are equal to or larger than 0.3 microns. 
• By technology, the activated carbon segment grows fastest during the forecast period. These filters are composed of fine granules of carbon that undergo a specialized treatment with oxygen, which opens the pores of carbon atoms.
• By coverage range, the 250-400 Sq.Ft segment led the market share of 38.11% in 2024. They possess greater capacity and power compared to their smaller counterparts.
• By coverage range, the below 250 Sq.Ft segment grows fastest during the forecast period. These compact, portable units are lightweight and designed for easy mobility between rooms as necessary.
• By sales channel, the offline segment led the market share of 58.40% in 2024. The offline sales channel encompasses a diverse array of retail formats, such as hypermarkets and supermarkets, specialized retail outlets, department stores, and discount retailers.
• By sales channel, the online segment expected to grow fastest during the forecast period. This trend is driven by an increasing consumer inclination towards acquiring air purifiers through various e-commerce platforms.
• By type, the portable/standalone air purifier segment led the market in 2024 and expected to sustain its position  during the forecast period.  They are convenient and portable.
• By application, the commercial segment led the U.S. air purifier market share of 60.11% in 2024. There has been a notable increase in the adoption of air purifiers across various commercial applications, fueled by a growing consciousness of indoor air quality and its critical impact on the health and well-being of occupants.
• By application, the residential segment is observed to grow at the fastest rate during the forecast period. Factors such as urbanization and population growth have exacerbated this issue, leading to the infiltration of dust, gases, and other harmful contaminants into indoor spaces.

Market Overview

Why is There Growing Importance of Clean Air and combating airborne Diseases fuelling the U.S. Air Purifier Market Expansion?

The U.S. air purifier market, which includes a broad range of air filtration systems, is experiencing substantial growth fueled by an increasing awareness of health issues, rising concerns over air quality, and a troubling escalation in air pollution incidents. This market expansion is further strengthened by stringent government regulations designed to protect air safety, significant advancements in filtration technologies, and an escalating demand for energy efficient as well as environmentally sustainable filtration solutions.

Consumers are becoming more cognizant of potential airborne contaminants—such as heavy metals, volatile organic compounds (VOCs), chemicals, and microorganisms—prompting an elevated demand for dependable and effective air filtration systems that ensure clean and safe breathing air. The issue of indoor air pollution, amplified by allergens like pollen and dust particles, as well as various industrial pollutants, is notably driving the burgeoning interest in air purifiers and filtration technologies. Additionally, underlying concerns regarding the health risks associated with waterborne contaminants are motivating a greater number of households to invest in water filtration systems.

Currently, the U.S. air purifier market is enjoying considerable momentum, mainly due to an increased awareness of the health risks posed by inadequate air quality. This proliferation is also being driven by rapid urbanization and government policies that advocate for cleaner air initiatives. Furthermore, technological innovations in filtration devices—including High-Efficiency Particulate Air (HEPA) filters and sophisticated smart filtration systems—are playing a pivotal role in propelling the market’s growth trajectory.

A growing public understanding of the long-lasting health implications associated with air pollution is encouraging consumers to actively seek effective filtration solutions. This awareness is magnified by the rising incidences of respiratory illnesses and other health disorders linked to poor environmental conditions. As urban areas continue to grow, pollution levels in both indoor and outdoor environments are on the rise, underscoring the critical need for highly efficient filtration systems.

U.S. Air Purifier Market Trends

• India has made remarkable progress in its international trade of filtration systems, exporting a total of 893 shipments from October 2023 to September 2024, which corresponds to the trailing twelve months (TTM). This impressive export activity has been facilitated by a robust network of 165 Indian exporters serving 224 distinct international buyers, resulting in a spectacular growth rate of 95% compared to the previous year. In September 2024 alone, India exported 38 filtration system shipments, marking stable growth compared to September 2023, with a sequential increase of 6% from August 2024.
• A significant portion of India’s filtration system exports is directed towards countries such as Vietnam, Bangladesh, and Turkey, highlighting a strong demand in these emerging markets. On a broader global scale, the filtration system industry is highly competitive, dominated by three key players: China, the United States, and Germany. China leads the pack with an impressive 17,086 shipments, followed by the United States at 10,126 shipments, with Germany positioned as a distant third at 7,538 shipments. (Source : volza)

Market Report Scope

Market Opportunity

Why the Urban Population Needs Air Purifiers?

The U.S. air purifier market, encompassing both air and water filtration systems, holds substantial growth potential. This opportunity is primarily driven by heightened awareness regarding health and environmental issues, particularly in urban areas grappling with pollution challenges. Increased residential construction activity is also propelling the demand for effective filtration solutions, underlining the growing importance of maintaining indoor air quality.

Consumers are increasingly recognizing the detrimental health effects tied to poor air quality, which in turn is driving their pursuit of cutting-edge filtration systems. Furthermore, the rising recognition of indoor air pollutants and allergens is significantly encouraging the adoption of air purifiers. Innovations in air quality monitoring technologies—including more compact and user-friendly devices, as well as solutions utilizing nanotechnology—are paving the way for groundbreaking advancements within the market.

Market Challenge

Why High Prices and Competition between Players Creates Challenges for the Marekt?

However, several factors present challenges to the growth of the U.S. air purifier market. High initial purchase costs, along with expenses for replacements and ongoing maintenance, can hinder widespread adoption among consumers. The presence of cheaper, lower-quality air filter options in the market further complicates consumer decision-making.

Additionally, the emergence of alternative technologies, such as electrostatic precipitators and UV air filters—introduces competition that could stymie market expansion. The complexity of indoor pollutants, combined with a generally low level of consumer awareness regarding their potential health risks, may also impede market growth. For many consumers, the significant upfront investment required for high-quality electronic air filters, coupled with the ongoing operational costs associated with their usage, can deter new buyers from entering the market.

Segmental Insights 

Technology Insights 

The high-efficiency particulate air (HEPA) segment led the U.S. air purifier market in 2024. HEPA filters, predominantly made up of submicron glass fibers, fall under the category of extended surface mechanical filters. This efficiency makes HEPA filters particularly proficient in improving overall air quality by effectively removing a wide range of particulate matter.

The activated carbon segment expects the significant growth in the market during the predicted period. The growth of the segment primarily due to its exceptional capability to absorb various gases and unpleasant odors generated from cooking, mold, chemicals, pets, and smoke. This unique modification substantially increases the surface area available for absorption, thereby enhancing the filter's capacity to capture airborne pollutants and particulates effectively.

Coverage Range Insights

The 250-400 segment dominated the U.S. air purifier market in 2024, These air purifiers are more suitable for larger rooms, open-concept spaces, and office environments. Many models in this category incorporate advanced features such as Wi-Fi connectivity, real-time air quality monitoring, and multiple fan speed settings, enhancing user convenience and air quality management.

The below 250 square feet segment expects the significant growth in the market during the forecast period. Some models feature activated carbon filters that effectively remove odors from the environment, making them particularly advantageous for households with pets or individuals who smoke. They adeptly tackle pollutants like dust, pollen, and pet dander, rendering them an excellent choice for individuals suffering from allergies or respiratory conditions.

Sales Channel Insights

The offline sales segment dominated the U.S. air purifier market in 2024. This traditional sales avenue enables market players to bolster their product presence, as a significant number of consumers still prefer to assess product quality through personal examination prior to purchasing. The offline sales channel encompasses a diverse array of retail formats, such as hypermarkets and supermarkets, specialized retail outlets, department stores, and discount retailers.

The online sales segment is anticipated to demonstrate the highest compound annual growth rate (CAGR) over the forecast period. Online sales primarily encompass transactions conducted via company-owned retail websites and third-party e-commerce outlets. With the rapid advancement of technology and an escalating number of users embracing online shopping, the penetration of this sales channel is expected to surge in the upcoming years.

Type Insights

The portable/standalone segment segment led the market in 2024 and expected to sustain its position  during the forecast period, that are specifically designed to filter ambient air and eliminate airborne contaminants such as bacteria, viruses, and dust particles. These independent units can be conveniently placed in various rooms and easily relocated as required, providing flexibility in air purification.

Application Insights

The commercial segment led the U.S. air purifier market in 2024. Businesses across a spectrum of sectors, including healthcare facilities, educational institutions, office complexes, retail environments, and hospitality venues, are recognizing the imperative need to provide clean, healthy air for employees, customers, and visitors alike.

The residential segment is anticipated to show the highest growth trajectory in the coming period. Many households—ranging from small apartments to expansive homes—are grappling with the challenge of declining air quality. Consequently, there has been a widespread adoption of air purifiers as essential tools for ensuring clean air within residences.

U.S. Air Purifier Market Recent Developments

Versuni

• Innovation- In October 2024, Versuni launched an innovative range of Philips Air Purifiers, setting a new benchmark for air purification technology. (Source: business-standard)

Daikin Industries

• Innovation- In January 2024, Daikin Industries, Ltd. unveiled a cutting-edge lineup of UV LED air purifiers, designed to achieve superior disinfection efficacy and improve indoor air safety. (Source : daikin)
• Innovation- In February 2024, SharkNinja introduced an exciting array of products tailored specifically for the EMEA market, showcasing four distinct lines that cater to regional preferences and needs. (Source : ertonline)

Top Companies List 

• Daikin Industries, Ltd.
• Sharp Electronics Corporation
• Honeywell International, Inc.
• Panasonic Corporation
• AprilAire
• LG Electronics
• Koninklijke Philips N.V.
• Samsung Electronics Co., Ltd.
• Unilever (Blueair)
• Dyson
• Hamilton Beach Brands, Inc.
• SharkNinja
• Lasko Products, LLC (Germ Guardian)
• Vesync Co., Ltd (Arovast Corporation)
• COWAY CO., LTD.
• PuroAir
• IQAir Group

Segments Covered in the Report 

Technology 

• High Efficiency Particulate Air (HEPA)Activated Carbon
• Ionic Filters
• Electrostatic Precipitator
• Others

By Sales Channel 

• Online
• Offline
  • Hypermarkets/Supermarkets
  • Retail Stores
  • Specialty Stores
  • Others

By Type 

• Standalone/Portable
• In-duct/Fixed
• By Coverage Range 
• Below 250 Sq. Ft.
• 250-400 Sq. Ft.
• 401-700 Sq. Ft.
• Above 700 Sq. Ft.

By Application 

• Commercial
  
  • Retail Shops (Mercantile)
  • Offices
  • Healthcare Facilities
  • Hospitality
  • Schools & Educational Institutions
  • Laboratories
  • Transport
  • Others
• Residential
• Industrial