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May 2025
The water purifier market accounted for USD 45.73 billion in 2024 and is expected to reach around USD 91.65 billion by 2034, with a CAGR of 7.20% from 2025 to 2034. The demand for water purifiers is increasing rapidly due to increasing health awareness, where individuals are investing in purifiers to avoid the consumption of contaminated water.
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A water purifier refers to a device or a system specifically designed to remove the contaminants, impurities and other harmful substances from water to make it suitable for drinking, cooking and other tasks. The device uses various methods like UV treatment, distillation, reverse osmosis and others to process the water and make it available for consumption. The water purifier market is expanding rapidly due to the increasing health and safety concerns among individuals. These purifiers are going beyond water filters by eliminating the dissolved materials and killing the contaminants.
The increasing water contamination due to rapid industrialization and urbanization is playing a crucial role as a driver in the industry. Many industries in developing countries lack waste management infrastructure, which leads towards emissions into the major water bodies. The 2023 report by the World Health Organization (WHO) mentioned that around 1.7 billion people use a drinking water source which is contaminated with faeces.
Urbanization has also led to increasing groundwater pollution, which leads to the mixing of chemicals in the surface. The governments are promoting the importance of clean water, which helps in increasing the adoption of RO, UV and other water purifiers that help in maintaining individual health.
| Report Attributes | Details |
| Market Size in 2025 | USD 49.02 Billion |
| Expected Size by 2034 | USD 91.65 Billion |
| Growth Rate | CAGR of 7.20% |
| Base Year in Estimation | 2024 |
| Forecast Period | 2025-2034 |
| Dominant Region | Asia Pacific |
| Segment Covered | By Product, By Technology, By Capacity, By Price, By Application, By Distribution Channel, By Region |
| Key Companies Profiled | A.O. Smith Corporation, APEC Water Systems., Aquatech International LLC, LG Electronics, Panasonic Corporation, Pentair Plc., Unilever PLC, Brita LP, Culligan International Company, Helen of Troy Limited, Honeywell International Inc., iSpring Water Systems LLC, Kent RO Systems Ltd., Whirlpool Corporation, 3M Purification |
The rising health awareness is one of the major factors which are helping the purifier companies to capitalize on the business by adopting the use of recyclable materials, energy-efficient systems. The water purifier market is expected to gain more popularity due to the rising preferences for filter recycling programs which use bio-based plastic materials. The rise of smart water purifiers involves monitoring water usage, filter health and other activities, which can help in saving electricity and also enhancing their overall product design through analyzing the data. The regulatory boost is anticipated to play an influential role in the upcoming years, where certifications like Energy Star, BIS Eco-mark and others are getting popular among consumers.
The majority of the rural areas still use traditional water sources like wells, ponds, hand pumps, etc., in their daily lives. The rising human activities have significantly increased the chemical content in the water, which makes purification necessary. The water purifier market may face certain challenges due to a lack of education, which restricts its social acceptance in many areas. Additionally, the limited awareness also restricts their spending capacity on devices like purifiers, which may hamper the market growth.
Asia Pacific marked its dominance by generating the largest revenue share in 2024. The dominance of the region is attributed to the rising population in developing countries like Japan, China and India. The governments are also taking constant initiatives to promote the use of safe drinking water. Additionally, the rising prevalence of waterborne diseases in these regions is also attracting significant attention from consumers to adopt water purifiers. The companies are investing heavily to enter the water purifier market in the Asian region, which will help them attract a wider consumer base.
India stands as a major player in the Asia Pacific region due to the limited piped water connectivity in many regions. The tier II and III cities are adopting the use of water purifiers rapidly, which is creating many opportunities for companies in the country. Additionally, the rapid urbanization is creating business opportunities for companies to provide maintenance services to consumers. Companies like Kent, Livpure, RO, Eureka Forbes are anticipated to attract multiple opportunities due to their affordable product offerings that will increase the consumer base.
North America is anticipated to emerge at the fastest CAGR during the forecast period of 2025 to 2034. The growth of the region is attributed to the rising health and wellness trends in countries like Canada and the US, which are expanding the adoption of water purifiers. The consumers are also adopting sustainable initiatives that are boosting the demand for green label products.
The United States stands as a prominent player in the North American market due to the higher disposable income in the country, which boosts the demand for advanced/smart purifiers. The rise of smart homes is also anticipated to create huge business opportunities for companies to enhance their product offerings that target this population. The water purifier market is anticipated to grow at a rapid pace, where people are adopting subscription-based maintenance, which will maintain the demand for water filters.
The fixed segment accounted for the largest revenue share in 2024. These purifiers are permanently installed on walls and or skins, which are highly preferable in most of the residential settings. The water purifier market is growing significantly due to the higher frequency of these purifiers through piped water supplies. The higher demand has also managed to enhance the product offerings, which have been helping them to make significant revenue in recent years. The use of fixed purifiers has always been in demand due to the higher marketing investments for these products, to the higher demand.
The portable segment is anticipated to grow at the fastest CAGR during the forecast period of 2025 to 2034. These products are also known as mobile purifiers that can be easily relocated and used in various settings. The installation process is also minimal, which makes it suitable for rental homes and other commercial spaces like offices, shops and many more. The statistics also state that around 21.72 million households are renting in urban areas of India. The water purifier market is expanding rapidly due to lower installation charges, which make it more affordable for individuals in rental homes. Additionally, the government are also adopting these purifiers in many settings like healthcare to provide safe drinking water.
The RO water purifier segment marked its dominance by generating the largest revenue share in 2024. The technology uses Reverse Osmosis (RO) systems to remove heavy metals and harmful contaminants from the water by pushing it through high pressure. The water purifier market is expanding rapidly due to the higher demand in Asian and Middle Eastern countries, due to the poor groundwater quality, making it preferable for use in rural and semi-urban areas. The higher demand has also been integrating these technologies within the smart purifiers, increasing their consumer base.
The UV segment is observed to rise at the fastest CAGR during the forecast period of 2025 to 2034. The technology works on eliminating bacteria, viruses and other pathogens contained in the water. The demand for UV-based purifiers is increasing due to the higher requirements in developed countries that are integrated with low-TDS tap water. The water purifier market is anticipated to gain significant popularity due to the rising health awareness among this population. Additionally, the smart purifiers also include UV technology with RO, which is expected to raise their demand in the coming years.
The high (above 10l) segment stood as the dominant one by generating the largest revenue share in 2024. The dominance or the segment is attributed to the larger popularity in the larger families and commercial settings. The water purifier market is expanding rapidly due to the frequent use in offices and shops, which require high-capacity purifiers. These settings usually don’t have access to a constant piped water supply, which mandates the use of water purifiers in these settings. Additionally, the educational institutions are also adopting the use of water purifiers for student safety and health, which will create more business in the upcoming years.
The medium segment generated the largest revenue share in 2024. The dominance of the segment is attributed to its ideal pricing and functioning, which helps in attracting a wider consumer base from developed and developing regions. The larger consumer base also has wider product offerings, which have managed to engage the audience in this price segment. Many consumers are purchasing fixed and portable purifiers at these prices, which will make it more demanding in the upcoming years. The rise of new emerging companies is also expected to increase technological adoption in this pricing.
The high segment is anticipated to grow at the highest CAGR during the forecast period of 2025 to 2034. The rising use of Internet of Things (IoT) in home and kitchen appliances is playing a significant role in attracting a significant consumer base. These purifiers are offering multiple functions like cold and hot water dispensing, zero waste technology and many more. The rising health awareness is anticipated to help these companies gain more revenue through the high segment in the future.
The residential segment accounted for the largest revenue share in 2024. The higher consumer base in these settings has enabled the companies to provide significant revenue. The growing awareness regarding waterborne diseases is promoting the adoption of these purifiers in residential settings. The companies are offering various purifiers from low to medium range, to target a significant population on the global stage.
The commercial segment is anticipated to grow at the fastest CAGR during the forecast period of 2025 to 2034. The growing regulatory mandates are promoting the growth of the water purifier market in various commercial settings like offices, restaurants, hospitals, schools and many more. These organizations are also promoting the use of purifiers to maintain their brand image and attract a significant consumer base through these offerings. The rising expansion of service-based companies like ‘Urban Company’ is anticipated to attract significant revenue in the future.
The offline segment accounted for the largest revenue share in 2024. The higher preference for physical shopping is attributed to its trust and reliability from the providers, which has managed to attract significant business across various industries over the past decades. These channels also provide trial services to the consumers, which helps them in purchasing these products offline. The water purifier market has also been expanding rapidly, where consumers are being provided with after-sales support.
The online segment is anticipated to emerge as the fastest-growing during the forecast period of 2025 to 2034. The rapid e-commerce expansion in developed and developing countries is attracting significant business for companies. Additionally, the global companies are also expanding digitally, which is anticipated to gain consumer trust. The D2C business expansion is also anticipated to play a significant role in providing multiple products at lower prices to the consumers.
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