Global Kids Bicycle Market Size to Reach USD 14.94 Billion in 2025

Global Kids Bicycle Market - Current Status and Future Innovations

Based on comprehensive market projections, the global kids bicycle market size was accounted for USD 13.51 billion in 2024 and is expected to be worth around USD 36.83 billion by 2034, growing at a compound annual growth rate (CAGR) of 10.55% during the forecast period 2025 to 2034. 

Last Updated: 03 July 2025 Category: Apparel, Footwear & Accessories Insight Code: 5656 Format: PDF / PPT / Excel

Kids Bicycle Market Size and Growth 2025 to 2034

The global kids bicycle market size is calculated at USD 13.51 billion in 2024, grew to USD 14.94 billion in 2025, and is projected to reach around USD 36.83 billion by 2034. The market is expanding at a CAGR of 10.55% between 2025 and 2034. This market is growing due to increasing awareness among parents about the importance of outdoor physical activities for children's overall development. 

Kids Bicycle Market Size 2025 to 2034 (USD Billion)

Key Takeaways

  • Asia Pacific dominated the market with the largest market share in 2024 due to strong domestic demand, affordability, and government support.
  • North America is expected to grow at the fastest rate in the upcoming years because of rising health awareness, product innovation, and e-bike adoption.
  • By product type, the pedal bikes (16–24-inch wheels) segment held the largest share of the market in 2024 due to broad age suitability, durability, and accessibility.
  • By product type, the electric kids' bicycles segments are observed to grow at the fastest rate during the forecast period, influenced by growing urban mobility, tech-savvy parents, and lifestyle preferences.
  • By age group, the 5–8 years old age group segment is currently experiencing the most rapid growth in 2024 due to increasing outdoor activity, independence, and school-age mobility.
  • By age group, the 2–4 years age group segments are expected to grow at the fastest rate in the global kids' bicycle market due to the rising popularity of balance bikes and early learning focus.
  • By model, the steel frame bicycles segment dominates the global kids' bicycle market, influenced by affordability, durability, and ease of maintenance.
  • By model, the composite/plastic parts bikes segment is emerging as the fastest growing, influenced by lightweight design, safety, and growing material innovation.
  • By sales channel, the specialty bicycle stores segment dominates the global kids' bicycle market due to expert guidance, product trials, and after-sales service.
  • By sales channel, the online retail & e-commerce segment is emerging as the fastest growing, influenced by convenience, wider variety, and digital marketing.
  • By end user, the recreational use segment held the largest share of the market due to outdoor play demand, gifting trends, and seasonal purchases.
  • By end user, the school commuting segment is currently experiencing the most rapid growth in 2024 due to increased utility focus, urban travel, and eco-conscious parenting.

Market Overview

The kids bicycle market comprises bicycles specifically designed for children, typically aged between 2 to 14 years. These bicycles vary by age, size, wheel diameter, gear system, material, and added safety features. The market includes balance bikes, pedal bikes, BMX bikes, mountain bikes, and e-bikes for kids. It is driven by increasing health awareness among parents, emphasis on outdoor physical activity, growing urban infrastructure supporting cycling, and rising disposable income in developing economies. Technological integration (smart features, lightweight materials), rising e-commerce penetration, and growing environmental awareness also play crucial roles in market expansion. 

How are innovations in design and safety features impacting kids' bicycle demand?

Innovations in design and safety features are significantly boosting the demand for kids' bicycles by addressing both parental concerns and children's preferences. To guarantee better control and safety, even for novice manufacturers, they are introducing lightweight frames, anti-slip pedals, ergonomic seating, and improved braking systems. 
Parents feel more secure when making purchases thanks to features like enclosed chains, stability-controlled training wheels, and reflective components. Bold colours, decals with character themes, and accessories that can be customized are also drawing in kids and enhancing the appeal of cycling as an enjoyable and fashionable pastime. In a cutthroat market, these developments not only enhance the riding experience but also encourage recurring business and brand loyalty.

Government Initiatives in Promoting the Kids Bicycle Market-2025

  • On 2 July 2025, the United Kingdom (England)12 regional mayors backed a national active travel network to develop 3,500 miles of safe cycling and walking routes, including traffic restrictions near schools and safer crossings to encourage cycling among children. (Source: www.theguardian.com)
    On 1 July 2025, Meath County Council inaugurated Ireland's first children's cycle training track in Blackwater Park, Naban. The space includes realistic road elements to safely teach kids traffic rules and cycling skills.(Source: www.thesun.ie)
  • On 20 May 2025, the India (Jharkhand) government announced the distribution of bicycles to 500,000 Class 8 students, offering Rs 4,500 for SC/ST/OBC students and Rs 3,500 for general category students, under its school mobility support programs. (Source: avenuemail.in)
  • On 1 April 2025, India (Bihar) removed the 75% attendance requirements for its free bicycle scheme, enabling all Class 9 students to receive bicycles at the start of the academic year an effort to improve enrolment and reduce dropouts.(Source: www.indiatoday.in)
  • Smart Features & E-bikes: Smart bikes with GPS tracking, LED lights, and app connectivity are trending among tech-savvy parents. These features enhance safety and interactivity while making cycling more fun for kids. Electric assist options are also gaining popularity in hilly areas or for longer rides.
  • Balance Bikes Boom: Balance bikes are increasingly becoming the go-to for kids aged 2-5, helping develop core balance before transitioning to pedal bikes. Parents preferred them for their lightweight frame and easy handling. They're also known to shorten the learning curve for cycling.
  • Customization & Safety: Kids' bikes now come with a wide variety of colours, themes and accessories, encouraging kids to ride with pride. Enhanced safety features like soft handlebars, disc brakes, and visibility reflectors are now a standard expectation. Brands are prioritizing both style and protection.
  • Eco-Friendly Materials: Manufacturers are moving toward using recyclable metals, biodegradable paints, and eco-conscious packaging. This shift appeals to environmentally aware families. It also aligns with global sustainability goals and brand reputation efforts.
  • Online Sales Growth: E-commerce platforms now offer size guides, customer reviews, and doorstep delivery, making buying decisions easier. Brands are also offering online customization tools for colours and accessories. This convenience has expanded access in both urban and rural regions. 

Report Scope

Report Attributes  Details
Market Size in 2025 USD 14.94 Billion
Expected Size by 2034 USD 36.83 Billion
Growth Rate from 2025 to 2034 CAGR 10.55%
Base Year of Estimation 2024
Forecast Period 2025 - 2034
Dominant Region Asia Pacific
Segment Covered By Product Type, By Age Group, By Material, By Sales Channel, By End Use, By Region
Key Companies Profiled Trek Bicycle Corporation, Giant Manufacturing Co. Ltd., Accell Group N.V., Scott Sports SA, Hero Cycles Ltd., Strider Sports International, Inc.,
Schwinn (Pacific Cycle Inc.), Specialized Bicycle Components, RoyalBaby, Woom Bikes, Guardian Bikes, Frog Bikes, Cannondale, BTWIN (Decathlon), Raleigh Bicycles, Yedoo (Balance bikes), Huffy Corporation, PUKY GmbH, Diamondback Bicycles, Radio Flyer

How is increasing health awareness among parents driving the kids' bicycle market? (Opportunity)

Parents have made physical activity a top priority due to growing awareness of childhood obesity, posture issues, and screen addiction. Riding a bicycle is a fun, non-technological way to improve mental focus, coordination, and endurance. Additionally, outdoor activities are advised by paediatricians and child health specialists worldwide to improve social skills and immunity. For parents, riding a bicycle is an enjoyable and meaningful way to support their child's growth. Urban and semi-urban households are seeing a consistent year-round demand for children's bicycles due to growing health consciousness. 

How does the high cost affect kids' bicycle adoption in price-sensitive markets? (Restraints) 

The high initial cost of high-quality children's bicycles restricts affordability for budget-conscious buyers in many developing nations. When education and necessities are already top priorities, parents frequently hesitate to spend money on luxury models.

Additionally, children outgrow bikes quickly, adding to the expense of having to replace them frequently. Branded bikes with added safety features, improved suspension, or clever features are frequently more expensive, which increases the disparity in affordability. Local inexpensive or used options are typically preferred by families over more recent international options. This reduces the potential revenue for multinational corporations aiming to enter emerging markets. Larger purchases are also deterred by restricted access to installment payment plans or consumer financing options. 

Regional Analysis  

Why is Asia Pacific dominating the global kids' bicycle market?

Asia Pacific dominates the kids' bicycle market due to its sizable child population, growing middle class, and rising interest in outdoor exercise. Bicycle demand is increasing in urban and semi-urban areas as a result of parents' growing encouragement of active lifestyles for their kids. Growing urbanization has also led to better safety regulations and cycling infrastructure, which encourages families to choose recreational bikes for their children.

Affordability-priced local manufacturing and government-run school-based bicycle distribution initiatives also increase the region's market share. Its leadership is further cemented by its broad retail distribution networks, low average selling price, and cultural emphasis on outdoor play.

North America is witnessing rapid growth due to the growing demand for high-end safety features, branded or character-themed models, and electric children's bikes. Parents are spending more money on sturdy, high-quality bicycles as part of their lifestyles and health decisions. Children are becoming more active outside thanks to digital awareness campaigns and a growing emphasis on cutting back on screen time.

Additionally, innovation in lightweight and tech-enhanced models and the widespread use of e-commerce are greatly assisting regional expansion. This upward trend is also being fueled by investments in safe biking infrastructure and growing concerns about childhood obesity.

Segmental Analysis 

By Product Type 

Why are pedal bikes (16–24-inch wheels) dominating the product segment?

Pedal bikes (16–24-inch wheels) dominate the product category because they serve the widest age range, usually children between the ages of 5-12, where riding independently becomes crucial. These bikes, which provide different degrees of control and balance appropriate for developing children, are popular for both educational and recreational uses.

They are popular for both educational and recreational purposes. They are a popular choice among parents due to their availability in a variety of designs, price points, and branded themes. They are frequently used by communities' sports organizations and schools to impart basic cycling skills, which increases their widespread appeal. Their volume-driven dominance is further reinforced by the presence of physical retail stores and local assembly models for these bikes. 

  • On 27 June 2025, Batch Bicycles introduced a new 20-inch mountain bike built from hydroformed aluminum, featuring age-specific geometry, 8-speed gearing, and mechanical disc brakes for enhanced durability and performance.(Source: www.bicycleretailer.com)

Electric kids' bicycles are gaining traction as they put convenience technology and enjoyment together. Because of their controlled speed and ease of use, e-bikes are attractive to parents searching for entertaining alternatives to screens. Safety features like throttle locks and low-speed modes are being added to battery-powered models by manufacturers. These bikes are particularly well-liked for play and casual commuting in cities, and they also fit in with larger e-mobility trends. Innovations in mini motors, D2C brand launches, and falling lithium-ion battery prices are all contributing to the momentum in this rapidly expanding market.

  • In June 2025, Kawasaki introduced the Elektrode 16, its first electric balance bike for kids aged 3-8, featuring a lightweight aluminum frame with 3-speed ride modes, parental passcode lock, and retractable footpegs.(Source: www.kawasaki.ca)

By Age Group

Why do 5-8-year-old children dominate the age group segment?

The 5-8 years age group dominates the market as the best time to develop your skills, balance, and ability to cycle on your own. Kids in this age group usually switch from balance bikes or training wheels to pedal bikes. Parents frequently purchase mid-range to high-end bicycles as birthday or seasonal presents for this group are particularly fond of bike sizes, colors, and accessories with cartoon themes, which makes them a significant source of income. Bike use is beneficial for both play and short-distance commuting, as this group also includes those who are just starting school.

The 2-4 years (balance bikes) age group is the fastest growing due to balance bikes' growing popularity. Before learning to ride a full bike, these pedal-less bikes help toddlers gain confidence and coordination. Their bright, appealing designs, low standing over heights, and lightweight frames make them appropriate for young students. More parents are buying bikes for their younger children as part of early physical education, as awareness of motor skill development grows. Adoption of balance bikes in this market is also being aided by Montessori-style learning resources, pediatricians' recommendations, and online parenting influencers. 

By Material

Why are steel-frame bicycles dominating the market?

Steel frame bicycles dominate due to their appeal to a broad spectrum of customers, due to their robust construction, affordability, and longevity. Steel bikes provide sturdy performance and low maintenance for active kids who ride in a variety of settings. These bikes' strength and affordability make them popular choices among parents, particularly for growing children who might soon outgrow the bike size. Steel frame bikes' widespread availability in both branded and unbranded markets adds to their dominance. In rural and price-sensitive markets where convenience in repair and resale is important, they are also favored. 

Composite/plastic parts bikes are growing fast as parents look for options that are easy to manage and offer high performance for their kids. Young riders can carry and maneuver these bikes more easily, especially on uneven or inclined terrain. Urban families and fitness-conscious homes that appreciate both style and utility are starting to use them more frequently. Brands are spending money on cutting-edge designs and materials that combine strength and light weight, making them a high-end but more widely available option. This market is growing due to factors like premium gifting trends, growing availability through D2C platforms, and an increase in urban cycling culture. 

By Sales channel

Why are specialty and offline retail stores dominating the sales channel?

Specialty & offline retail stores dominate due to parents' value of size fittings, test rides, and in-person safety inspections before making a purchase. Direct evaluation of the bike's comfort construction and accessories is possible in physical stores. Additionally, store employees can provide knowledgeable advice on choosing a bike based on usage and age, which increases customer trust. The in-store shopping experience is further improved by customization choices, loyalty discounts, and post-purchase assistance. These shops frequently partner with neighborhood sporting events or schools to increase foot traffic and community loyalty.

  • On 11 April 2025, Decathlon expanded its retail footprint with over 15 new offline stores featuring kids' bicycles.(Source: businessstandard.com)

Online retail & D2C E-commerce platforms are rapidly expanding due to competitive pricing, increased product selection, and ease of use. From home, parents can access exclusive launches, read reviews, and compare models. To draw in online shoppers, many brands now provide virtual sizing tools with extended warranties and free return policies. Furthermore, social media campaigns influence marketing, and unboxing videos have increased the visibility and accessibility of children's bicycles online. This market is expanding due to flash sales, Instagram-based brand discovery, and product drops that are exclusively available digitally.

  • On 3 April 2025, Strinder Bikes announced the launch of its D2C global e-commerce platform for kids' balance bikes.(Source: www.striderbikes.com)

By End User 

Why is recreational use dominating the kids' bicycle market?

Recreational use dominates because bicycles are mostly bought for leisure, fitness, and outdoor play. Cycling is seen by parents as a fun, healthy, and developmental activity for their kids. Recreational biking is supported by park rides on weekends, community events, and holiday gift-giving trends. To meet this demand, manufacturers produce models with character themes, safety accessories, and vibrant designs. This use case supports growing interest in screen-free activities and coincides with seasonal peaks. 

School commuting & daily utility are growing fast as interest in non-motorized transportation is fueled by environmental concerns, fuel prices, and urban congestion. Bikes made for short distances that are lightweight and foldable are becoming increasingly popular. Bicycles are also being considered by parents as an affordable and healthy option for their kids' school commute. In certain areas, school-age children are given bikes through government-sponsored programs, which further accelerates growth. Adoption in this market is accelerating with the introduction of visibility gear baskets/utility add-ons and city-specific school commuting models.

  • On 20 February 2025, Avon Cycles launched utility-focused school commuting bikes for rural school students.(Source: economictimes.indiatimes.com)

Recent Developments 

  • On 19 January 2025, Hero MotoCorp introduced the Vida Acro, an electric dirt-style bike designed for young riders, featuring adjustable suspension, hub motor power with three riding modes, and a top speed of 25 km/h.(Source: team-bhp.com)
  • On 31 March 2025, Balance Bike Exotic expanded its product line with a new series of lightweight, safety-enhanced balance bikes, boasting sleek modern design, sturdy frames, easy-to-use brakes, and customizable decals.(Source: winnerbikes.com)
  • In September 2024, Hasbro introduced a character-themed electric balance bike for 3-6 -year-olds, featuring adjustable speed settings and LED safety lights, blending fun branded characters with enhanced safety features.(Source: www.globalgrowthinsights.com)

Top Companies 

Kids Bicycle Market Companies

Segments covered in the report

By Product Type

  • Balance Bikes (2–5 years)
  • Pedal Bikes (with or without training wheels)
  • BMX Bikes
  • Mountain Bikes (MTBs)
  • Road Bikes / Hybrid Bikes
  • Electric Kids Bicycles (e-Bikes)
  • Folding / Compact Bicycles

By Age Group

  • 2–4 Years (Balance bikes, small wheel bikes)
  • 5–8 Years (16–20-inch wheels)
  • 9–12 Years (20–24-inch wheels)
  • 13–14 Years (24–26-inch transitional bikes)

By Material

  • Aluminium Frame
  • Steel Frame
  • Carbon Fiber (premium models)
  • Composite/Plastic Parts

By Sales Channel

  • Specialty Bicycle Stores
  • Supermarkets & Hypermarkets
  • Online Retail & E-commerce
  • Toy Stores
  • Department Stores
  • Direct-to-Consumer (Brand Websites)

By End Use

  • Recreational
  • Competitive / Sports
  • School Commuting
  • Learning / First-time Training

By Region

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East & Africa
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  • Report Covered: [Revenue + Volume]
  • Historical Year: 2021-2023
  • Base Year: 2024
  • Estimated Years: 2025-2034

Meet the Team

Jayesh Waghmare is a dedicated Senior Research Associate at Towards Consumer Goods, bringing over 3 years of experience in the market research industry, with a strong focus on the fast-moving world of consumer goods.

Learn more about Jayesh Waghmare

Aditi Shivarkar, with 14+ years in Consumer Goods market research, specializes in Consumer Goods. She ensures accurate, actionable insights, driving Towards Consumer Goods excellence in industry trends and sustainability.

Learn more about Aditi Shivarkar
FAQ's

Parental health focus, e-bike adoption, balance bikes boom, and eco-friendly designs.

Asia Pacific leads with strong demand, local manufacturing, and government programs.

High costs, quick outgrowing by kids, and preference for low-cost options.

Pedal bikes (16–24”) due to wide age fit and high recreational use.

Cycling fights obesity and promotes active, screen-free play.

Innovation, safety, and eco-friendly materials.