Online Home Decor Market Size Hits USD 397.69 Bn at 7.66% CAGR

Online Home Decor Market Size, Share & Growth Report, 2034

Based on comprehensive market projections, the global online home decor market size is calculated at USD 190.11 billion in 2024, grew to USD 204.67 billion in 2025 and is predicted to hit around USD 397.69 billion by 2034, expanding at healthy CAGR of 7.66% between 2025 and 2034.

Last Updated: 12 June 2025 Category: Home Improvement Insight Code: 5614 Format: PDF / PPT / Excel

Online Home Decor Market Size and Growth 2025 to 2034

The global online home decor market size was accounted for USD 190.11 billion in 2024 and is expected to be worth around USD 397.69 billion by 2034, growing at a compound annual growth rate (CAGR) of 7.66% during the forecast period 2025 to 2034. The global online home decor market is attributed to the growing digital shopping experience and increasing rapid penetration of internet connectivity and smartphones.

Online Home Decor Market Size 2024 to 2034 (USD Billion)

Key Takeaways 

  • North America dominated the global green online home decor market by holding a market share in 2024 due to the increasing adoption of smartphones.  
  • Asia Pacific is expected to grow at a notable CAGR from 2025 to 2034 during the forecast period which is driven by the rising rapid penetration of internet connectivity. 
  • By type insights, the furniture segment held a major market share in 2024 driven by increasing growth in online retail.  
  • By type insights, the textiles segment is projected to grow at a CAGR between 2025 and 2034, driven by the rising technology in home textiles. 
  • By price category insights, the mass segment contributed to the biggest market share in 2024, due to the increasing consumer preference towards vintage furniture. 
  • By price category insights, the premium segment is expanding at a significant CAGR between 2025 and 2034, due to the increasing preference towards eco-friendly materials. 
  • By distribution channel insights, the e-commerce websites segment held a major market share in 2024 driven by the increasing consumer trend towards online shopping. 
  • By distribution channel insights, the company owned websites segment is projected to grow at a CAGR between 2025 and 2034, driven by rising technological advancements. 

How Online Home Decor Will Enhance Consumer’s Shopping Experience in 2025? 

The online home decor market deals with digital distribution and sales of products specially designed for functional and aesthetic use in all kinds of residential spaces. Online home decor comprises rugs, wall art, decorative accessories, textiles, lighting, furniture, and other materials that are sold by online marketplaces, brand websites, and e-commerce platforms. The market growth for online home decor is experiencing rapid growth due to factors such as growing digitization and urbanization, increasing penetration of the internet and smartphones, and increasing modern lifestyles. 

Some major benefits are expected to drive the online home decor market, such as personalized consumer experience and enhanced consumer engagement. Consumers can bring an organization's engagement strategy into focus by implementing e-commerce technology. Features such as interactive product displays, wishlists, and personalized recommendations can contribute to a personalized shopping experience, which further enhances global market growth. 

  • Rising convenience and comfort: Consumers can compare prices and explore an extensive catalog of products, with just a few clicks. It helps consumers to make informed decisions, which enhances consumer satisfaction.  
  • Home delivery and easy returns: Various reputable online shops offer easy return policies and enable consumers to exchange or return products. It further saves effort and time, particularly for large products such as furniture, which increases the growth of the online home decor market.  
  • Environmental benefits: Online shopping can also help to prevent environmental pollution and contribute to sustainability, which minimizes transportation requirements, reduces the need for physical stores, decreases environmental impact, and lowers carbon emissions. 

Report Scope

Report Attributes Details
Market Size in 2025 USD 204.67 Billion
Expected Size by 2034 USD397.69 Billion
Growth Rate from 2025 to 2034 CAGR 7.66%
Base Year of Estimation 2024
Forecast Period 2025 - 2034
Dominant Region North America
Segment Covered By Product Type, By Distribution Channel, By Price Category, By Region
Key Companies Profiled Kimball International Inc.,   Ashley Home Stores, Ltd.,  Home Depot Product Authority,   Inter IKEA Systems B.V.,  Home 24 SE,  Herman Miller, Inc.,  Urban Ladder Home Décor Solutions Pvt. Ltd.,  Coyuchi Inc., Bed Bath & Beyond Inc., 
Trendsutra Platform Services Pvt. Ltd

Market Opportunity 

Technology integration in home decor 

The rising technology plays an important role in the future of online home decor. To enhance both the aesthetics and functionality of living spaces, innovative technologies offer various ways.  The possibilities of technologies are endless, from smart lighting systems to regulating temperature and advanced materials, which may create growth opportunities in the global market. In addition, automation and smart homes are also revolutionizing the online home decor market, which makes homes more convenient and comfortable than ever before. 

Market Challenge  

Difficulty in understanding product quality 

The major challenges hindering market growth in the difficulties that may create to understand product quality. It can be challenging to discern the quality of home decor and furniture online, unlike in brick-and-mortar stores. Consumers need more than just detailed information to educate shoppers about the quality of their products online. Consumers need to meet their requirements and concerns at an emotional level, too. Which may further be expected to restrain the growth of the online home decor market. 

Regional Insights 

How North America dominated the online home décor market in 2024? 
 
North America dominated the online home decor market in 2024. The market growth in the region is attributed to the rising adoption of smart home technologies, increasing consumer preference towards personalization and customization trends, increasing demand for eco-friendly and sustainable products, and growing e-commerce adoption and digital transformation. The U.S. and Canada are dominating countries driving the market growth. The U.S. dominated to market share in 2024 due to the increasing demand for online shopping and rising adaptability and innovation in furniture and home decor to meet the evolving consumer demands.  

Asia Pacific Online Home Decor Market Trends 
 
Asia Pacific is expected to grow fastest during the forecast period. The market growth in the region is driven by the increasing consumer modern lifestyles, increasing disposable incomes, growing rapid urbanization, and increasing penetration of internet connectivity and smartphones. Countries such as China, India, Japan, and South Korea are the fastest growing countries that contributed to propelling the market growth. India is the fastest growing country in the home and furniture industry, which is driven by the proliferation of smartphones, the increasing consumer trend toward online shopping, and the growing middle-class population.  

Segment Insights 

Type Insights 

How furniture segment dominated the market in 2024? 

The furniture segment dominated the online home decor market in 2024. Furniture is an important part of any working or living space and offers both aesthetic and functional uses. The versatility, durability, and charm of furniture have stood the best and made it a preferred choice for consumers. Unparalleled durability is the major benefit of furniture. High-quality hardwoods such as mahogany, oak, and teak are capable of wear and tear and ensure the safety of furniture with proper care. Furniture can be restored to its original condition with a little effort. In addition, furniture promises to create a lasting impression and elevate the ambiance, which further drives the segment growth. 
 
The textiles segment is expected to grow at the fastest rate during the forecast period. Textiles deal with products made from yarn, threads, or fibers. Textile products play an important role in fulfilling consumer basic needs. To insulate textiles from cold and heat, they are widely used in homes. Various types of furniture or home decor are manufactured from several types of textile products. Textiles are highly used in window screens, airducts, blinds, wall coverings, wire coverings, and roofing materials, which are expected to drive segment growth.  

Price Category Insights 

Why did the mass segment dominated the market in 2024?  

The mass segment contributed to the biggest online home decor market revenue in 2024. The segment growth in the market is driven by the increasing consumer preference towards vintage furniture, increasing presence of easy payment and cash-on delivery options, increasing access to the internet and smartphones, growing e-commerce platforms, and increasing trend towards affordable products. Mass-produced furniture plays an important role in online home decor, which includes the use of automated procedures. Affordability is one of the major benefits of mass-produced furniture, which further drives the segment's growth during the forecast period. 
 
The premium segment is expected to grow fastest during the forecast period. The segment growth in the online home decor market is attributed to the increasing preference for eco-friendly materials. Premium furniture offers unmatched value for consumers throughout their whole life. Premium furniture ensures ergonomics and comfort for consumers. Various established brands offer advanced ergonomic structures and cushioning technology for consumer well-being and relaxation. In addition, in terms of aesthetic appeal, quality, and comfort, buying premium furniture is an investment that has long-lasting advantages, which contributed to propel the segment growth. 

Distribution Channel Insights 

In 2024, what factors are responsible for the growth of e-commerce websites?  

The e-commerce website dominated the online home decor market in 2024. The segment growth in the market is attributed to factors such as the increasing penetration of smartphones and internet connectivity, growing e-commerce platforms, rising consumer trends towards online shopping, and increasing busy and modern lifestyles. E-commerce websites can provide rich content such as virtual tools, consumer reviews, style tips, and buying, which may enhance consumer shopping experiences. It also enables capable buyers to shift quickly from interest to purchase, which further accelerates the demand for e-commerce websites.  

The company owned websites segment is expected to grow fastest during the forecast period. The segment growth in the online home decor market is attributed to the increasing mobile usage and internet connectivity, the increasing trend towards premium and sustainable products, and the growing connectivity between brand websites and social media.  

Recent Developments 

Alexia Ioannou 

Launch: in October 2024, a corner of the internet, Nou was launched by Alexia Ioannou which is described as a shoe-heaven for vintage girlies. That is described as a shoe-heaven for the vintage girlies in home decor. Ioannou said that “to form a cohesive story, each piece has been thoughtfully chosen from various regions and eras.(Source: vogue)

TESCO 

  • Expansion: in September 2024, one of the UK’s largest supermarket chains, Tesco launched its food and fashion clothing brand into home decor with the launch of F&F Home. The aim behind this launch was to diversify its offerings beyond food and fashion.  F&F Home features over 1,000 new items, which include glassware and dining essentials for decorative accessories, bedding, and rugs.(Source: retail-merchandiser)

Joon Loloi 

  • Launched: in December 2024, a traditional meets modern home decor brand, Joon Loloi launched a home decor brand with over 300 products across a handful of categories, widely ranging from foundational pieces such as lighting, rugs, and furniture to finishing touches such as artwork, pillows, and decorative accessories. (Source: apartmenttherapy)

Top Companies Lists

Online Home Decor Market Companies

Segments Covered in the Report

By product type 

  • lighting
  • flooring
  • furniture 
  • wall decor
  • textiles
  • and others

By distribution channel 

  • company-owned websites
  • e-commerce websites

By Price category 

  • Premium
  • Mass

By Regional 

  • North America 
    • U.S.
    • Canada
  • Europe 
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Sweden
    • Denmark
    • Norway
  • Asia Pacific 
    • China
    • Japan
    • India
    • South Korea
    • Thailand
  • Latin America 
    • Brazil
    • Mexico
    • Argentina
  • Middle East and Africa (MEA) 
    • South Africa
    • UAE
    • Saudi Arabia
    • Kuwait
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  • Report Covered: [Revenue + Volume]
  • Historical Year: 2021-2023
  • Base Year: 2024
  • Estimated Years: 2025-2034

Meet the Team

Vidyesh Swar, Senior Research Analyst at Towards Consumer Goods, specializes in market research, focusing on supply-demand evaluation, market trends, sustainable practices, and emerging opportunities in household products, personal care, and packaging.

Learn more about Vidyesh Swar

Aditi Shivarkar, with 14+ years in Consumer Goods market research, specializes in Consumer Goods. She ensures accurate, actionable insights, driving Towards Consumer Goods excellence in industry trends and sustainability.

Learn more about Aditi Shivarkar

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