Hair Accessories Market : Cultural Trends and Fast Fashion Drive Hair Accessories Demand

Hair Accessories Market Size and Growth 2025 To 2034

The global hair accessories market size accounted for USD 25.42 billion in 2025 and is forecasted to hit around USD 51.28 billion by 2034, representing a CAGR of 8.11% from 2025 to 2034. The market is rising due to the high fashion-conscious attitude of people nowadays. Changing fast fashion, the new generation following the latest trends, and the influence of the latest movie characters looks, are some of the major reasons for spiking the hair accessories market recently. 

Hair Accessories Market Key Takeaways 

• The hair accessories industry in Asia Pacific held a market share of about 40.55% of the global revenue in 2024.
• By product type, the Hair elastics and ties segment accounted for a share of 33.61 % of the hair accessories industry in 2024.
• By product type, the Demand for wigs and extensions is projected to rise at a CAGR of 8.15% from 2025 to 2034.
• By distribution channel, the distribution through general stores accounted for a share of 48.83% of the hair accessories industry in 2024. 
• By distribution channel, the online sales channels are anticipated to register a CAGR of 9.45% from 2025 to 2034.

Hair Accessories Market Overview  

Fashion is one of the biggest crazes and fads followed by people of all generations. May it be Gen z’s, Gen X’s, kids, or even older people, fashion is followed by all of them. The style, choices, and preferences change according to age and gender, but the mindset to stay stylish and updated is constant for all of them. Rising fashionable trends and trendy hair accessories are some of the major reasons for the growth of the hair accessories market. Online stores providing such accessories easily at a reasonable price is another advantageous factor for the growth of the market. 

Customization of such accessories is another major growth factor for the hair accessories market. It allows people to stay trendy easily and get customized fashion at their doorstep at economical prices. The market growth is further fueled by to availability of a variety of designs and material options for hair accessories. Gender-neutral accessories are also gaining popularity among brands to improve customer inclination and profitability. The rise of sustainable hair accessories in the future is expected to enhance the product range and improve customer engagement. 

Does Hair Accessories Market Contribute Towards Sustainability?

Sustainability is a huge factor to be considered by markets of every domain. The same rule applies to the hair accessories market. Being trendy, fashionable, and providing easy availability on different platforms is helping the market to grow but on the other hand, sustainability provided by the domain is also considered by people today. Consumer awareness about eco-friendly options has increased today. Hence, brands providing eco-friendly hair accessories are in high demand compared to those not providing such options. 

Brands such as Bageeya, Ecokari, Basal Studio, Jenerous, SALT&WAVE, and Anchal Project, are some of the renowned brands offering sustainable hair accessories and other fashionable products. The main aim of such brands is to create a perfect balance between fashion and eco-friendly practices for a healthy environmental balance. Sustainable fashion also helps brands feel responsible for lowering the water, air, and waste pollution created due to the manufacturing of various fashion accessories.  

What are the New Trends in the Hair Accessories Market?

• The hair accessories market is experiencing growth due to increasing fashionable trends and celebrity influence. 
• The growth of sustainable fashion has also increased due to consumer awareness about the benefits of sustainable fashion.
• Improving and advanced technology has helped the market to provide consumers with a variety of color, material, and style options. 
• Social media platforms helping consumers stay updated with fast fashion is also one of the growth factors of the hair accessories market. 
• Personalization and customization for hair accessories with the help of AR and VR options are helping consumers enhance the hair accessories market. 
• Social media platforms like Instagram, TikTok, and Pinterest, are the major fashion influencers and trendsetters fueling the market’s growth.
• Celebrity and popular figure influences also affect the market and current trends on a huge scale. 
• The availability of diverse hair accessory options is allowing the market to spike tremendously. 

Report Scope

Market Dynamics 

Driver:

What are the Growth Drivers of the Hair Accessories Market?

The hair accessories market has recently observed a spike due to reasons such as a spike in fast fashion, celebrity influences, social media platform trends, and the requirement of people of different genders and age groups to stay trendy and stylish. The rise of sustainable fashion due to high consumer awareness of sustainability also helps the market grow. The availability of diverse hair accessories in different materials and styles also helps the market expand. 

Restraint:

High Competition Disturbing the Market Flow 

One of the biggest restraints observed in the growth of the hair accessories market is the huge number of competitors. There are numerous brands available in the market providing local and international hair accessories to influence consumers. Hence, it becomes difficult for companies to establish loyal consumers towards the brand. Consumers can be influenced due to various reasons towards other brands. Hence, competitors are one of the biggest restraining factors for the growth of a brand and the market.

Opportunity:

Online Platforms Leveraging the Market

Easy availability of hair accessories on online platforms directly from business to consumer is one of the biggest growth opportunities for the hair accessories market. Such platforms help consumers purchase trendy and personalized hair accessories directly from brands at affordable prices. Online platforms sell accessories influenced by celebrity styles, the latest fashion trends, and Pinterest-inspired goods. Hence, consumers reach such platforms for trendy stuff. The pattern helps hike the market’s progress with ease. Online platforms also help customers try different styles and options of products on themselves with the help of AR options available due to advanced technology. It helps in enhancing customer engagement of customers towards the brand with the help of online platforms. 

Regional Analysis

Which Region Dominated the Hair Accessories Market in 2024?

The Asia Pacific hair accessories market is expected to increase from USD 10.31 billion in 2025 to USD 20.82 billion by 2034, growing at a CAGR of 8.13% throughout the forecast period from 2025 to 2034. Asia Pacific Dominated the hair accessories market in 2024. An increasing number of working women in countries like India, China, South Korea, Indonesia, and Japan, is leading to the following of fast fashion as well. The high K-pop and J-pop cultural influence also helped to expand the market. The rise of disposable income of people allowing people to splurge on hair accessories and other personal care products and the availability of diverse product ranges in the region also helped the market to expand. The growth is also fueled by to availability of practical hair management solutions that are stylish as well as trendy. Fashion-conscious consumers in the Asia Pacific are one of the major reasons for the growth of the market.

What American Trends Make Hair Accessories Market Grow in U.S. and Canada?

North America is observed to be the Fastest Growing Hair Accessories Market in the Foreseen Period. Following various trendy fashion hacks and celebrity-suggested looks, people in North America have hiked the growth of the hair accessories market. Pinterest-inspired looks, trends on social media platforms, and celebrity-suggested looks are all highly followed by people in the region. Different types of DIY hair kits and the sale of similar innovative hair accessories have also helped the market to expand in North America. High sales of various product segments such as clips, claws, wigs, and hair ties have led to the expansion of the market. 

The hair accessories market in the U.S. and Canada is experiencing strong growth, driven by a blend of cultural, fashion, and wellness trends. One of the key drivers is the increasing consumer desire for self-expression and personalization, with hair accessories now seen as affordable fashion statements rather than just functional items. Styles from the early 2000s, like claw clips, butterfly clips, and rhinestone barrettes, are making a comeback thanks to TikTok and other social media platforms where influencers and viral trends heavily shape consumer preferences. Additionally, the demand for inclusive, multicultural hair accessories has risen significantly, particularly among Black and Latina consumers seeking protective and gentle styling options such as satin scrunchies, edge brushes, and silk wraps.

Europe Hair Accessories Market Trends:

Europe is considered to be a Significantly Growing Hair Accessories Market in the Foreseen Period. Rising sustainable fashion giving rise to a high demand for sustainable products is helping the eco-friendly hair accessories market grow in Europe. Consumer awareness has led to the rise of sustainable options in the fashion industry as well. Hence, brands selling sustainable hair accessories are high in demand in Europe. The growth of e-commerce platforms providing hair accessories directly from the brands to the consumers is also helping the market to flourish. Following cultural trends by Gen’zs and people of different genders is also hiking the fashion and personal care product market. Personalization of products and getting a personal experience of it themselves with the help of AR is also one of the growth factors for the market.

Segmental Analysis 

Product Insights:

The hair ties segment dominated the hair accessories market in 2024. The hair accessories market was dominated by the hair tie and wigs segment. The availability of a variety of hair ties for different hair concerns helped the market expand. Available in different materials and color options, hair ties had a huge hold of the market. These are also available in different size options for different types of hair. Affordability is also fueling growth, with many consumers viewing hair accessories as a low-cost way to refresh their look. These items are often purchased impulsively at stores like Target, Walmart, or online platforms like Amazon, with seasonal and themed collections (such as back-to-school or holiday styles) adding to their appeal.

End-user Insights: 

Women segment is the largest contributor to the market. Women and the young generation like experimenting with their hairstyles. Hence, the market is expanding due to such type of population. Females love to accessorize their hair with different types of hair ties, wigs, hair extensions, and various other hair accessories. Hence, females are the biggest consumers of the market. The young generation also likes to stay updated with the latest fashion trends and is also influenced by the trends ongoing on different types of social media platforms. Hence, they too are among the influential customers of the market.  

Distribution Channel Insights:

Retail stores segment led the hair accessories market in 2024. Consumers prefer shopping from both forms of distribution channels. Trendy and latest hair accessories are usually available on online platforms. People also prefer to shop the latest in trends style products and Pinterest-inspired products from such platforms. Retail stores help consumers to buy the latest hair accessories immediately in case of emergencies. One can also purchase hair DIY kits from both platforms to create a stylish and attractive look. Online segments also provide the option of AR to help consumers understand a hair accessory’s look on them. It helps the consumers to shop as per their choice and also helps brands to enhance their product integration. 

Recent Developments of Hair Accessories Market 

• In September 2024, Hair Drama Co. launched as an Indian hair accessories brand direct-to-customer e-commerce store. The store owner Priyanka Sanghi states in a press release that the collection in store is gorgeous and extraordinary. (Source: in.fashionnetwork)
• In January 2025, Ed-a-Mamma, by Alia Bhatt, expands its portfolio with toys and hair accessories for kids. In collaboration with NGO Kalaa Sakhi the brand with offer handcrafted hair accessories for kids.(Source: in.fashionnetwork)
• In February 2025, LoveShackFancy collaborated with companies Wet Brush and Goody, to launch a range of pastel and printed hair accessories. The range includes brushes, headbands, clips, bows, heatless curlers, and various other hair care products.(Source: wwd.com)

Top Players of the Hair Accessories Market 

• Yiwu SOQ Jewelry Co., Ltd.
• Dongyang Yilibei Hair Accessories Factory 
• Hui Xin Hair Accessories Co., Ltd. 
• Shanghai Minghua Hairgrips Manufacturing Co., Ltd. 
• Guangzhou Peini Hair Accessory Co., Ltd. 
• GORIKI KOGYO CO.,LTD. 
• HP High Profile Fashion Hair Accessories 
• C3 s.r.l. 
• KOSMART 
• Jobkin 
• LLC
• Goody Products, Inc. 

Segments Covered in the Report 

By Product

• Hair Clip
• Hair Band
• Hair Scrunchies
• Hair Clips
• Hair Pins
• Combs
• Hair Ties
• Bows & Cultures
• Others

By End User

• Kids 
• Adults

By Distribution Channel

• Supermarkets & Hypermarkets
• Beauty & Cosmetic Stores
• Local Stores
• Online/E-commerce
• Others

By Distribution Channel 

• General Retailers
• Online Stores
• Others

By Geography

• North America 
• Europe 
• Asia Pacific (Japan, China, India)