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May 2025
The global electric toothbrush market accounted for USD 3.51 billion in 2024 and is expected to reach around USD 5.50 billion by 2034, with a CAGR of 4.59% from 2025 to 2034. The rising demand for sustainable personal care products is contributing to the increasing growth of the market. Increased awareness of oral health hygiene and availability of disposable income have increased consumer spending on premium and smart electric toothbrushes, leading to a boost in the market growth.
The electric toothbrush market has witnessed significant growth, driven by factors like increased oral health hygiene awareness, technological advancements, and demand for personalized oral care. the increased prevalence of dental issues has led to demand for advanced toothbrush options, including electric toothbrushes. The rising disposable income is allowing consumers to spend on advanced personal care solutions. Changing consumer behavior for better personal care is contributing to the growing purchase of smart electric toothbrushes. However, the rising incidence of cyberthreats via electric toothbrushes is impacting market growth.
However, the growing popularity of electric toothbrushes is influencing companies and retail channels to provide further initiatives. Like, Amazon Prime Day 2025 is renowned for offering significant discounts across tech, beauty, home, and more, and electric toothbrushes, scheduled for mid-July.
The rising awareness of the benefits associated with electric toothbrushes is the major driver shaping the growth of the global electric toothbrush market. Consumers are becoming aware of oral health. Rising geriatric and pediatric oral health importance and awareness have led to a shift toward demand for advanced technologies like smart electric toothbrushes for the prevention of oral issues and enhanced hygiene. Additionally, dental professionals are contributing to providing education about electric toothbrushes and recommending electric toothbrushes for effectiveness in preventing dental issues, influencing consumer choices.
| Report Attributes | Details |
| Market Size in 2025 | USD 3.67 Billion |
| Expected Size by 2034 | USD 5.50 Billion |
| Growth Rate | CAGR of 4.59% |
| Base Year in Estimation | 2024 |
| Forecast Period | 2025-2034 |
| Dominant Region | North America |
| Segment Covered | By Product Type, By End-user, By Distribution Channel, By Region |
| Key Companies Profiled | Colgate-Palmolive Company, Procter & Gamble, Koninklijke Philips N.V., FOREO, Xiaomi, Water Pik, Inc. (U.S.), Den-Mat Holdings, LLC, Fairywill, quip, Church & Dwight Co., Inc., Perrigo Company plc, Pierre Fabre Laboratories |
The rising consumer preference for smart electric toothbrushes is contributing to leveraging innovative technologies with electric toothbrushes, including AI, Bluetooth connectivity, a pressure sensor, and a timer. Smart electric toothbrushes, featuring sensor, Bluetooth connectivity, and AI integration, provide personalized feedback and brushing guidance. Innovation of smartphone app integration is also fostering advancements in electric toothbrushes. Companies offering companion apps with personalized insights, brushing habit tracking, and customization to oral health hygiene. Rising oral health issues in children and adults are driving significant demand for those smart electric toothbrushes.
Electric toothbrushes are more expensive compared to manual ones; the price differences can become a major barrier for cost-conscious consumers. Lower-income households are limited to using electric toothbrushes due to their higher cost. Lack of awareness associated with the benefits of electric toothbrushes can also contribute to hampering their purchase. Consumers often seek affordable solutions, which hinders preference for expensive electric toothbrushes. The remaining dominance of manual toothbrushes can hamper the expansion of the electric toothbrush market.
Key Trend for North American Market
The North America electric toothbrush market size was valued at USD 1.30 billion in 2024 and is expected to be worth around USD 2.04 billion by 2034, growing at a compound annual growth rate (CAGR) of 4.61% over the forecast period 2025 to 2034. North America dominated the electric toothbrush market in 2024, due to a significant rise in awareness of oral hygiene, driven by high oral health issues. The aging population of North America is facing major issues related to oral health. The presence of key market vendors and high investments in technological innovations and developments like Bluetooth-connected, AI-driven, and smart toothbrushes are tracking market expansion in the region.
The U.S. is a major player in the regional market, with growth driven by consumers shifting toward smart and sustainable technology. Expanding e-commerce platforms and demand for sustainable products are contributing to the innovation and development of oral health products like electric toothbrushes. The U.S. has the major electric toothbrush demand among the aging population and young female consumers. Cost-effective efforts and promotion of digital technology for oral health and care, fostering the U.S. electric toothbrush market.
The government is promoting oral health and supporting the use of these devices through initiatives like expanding FSA/HSA eligibility. To use bipartisan legislation for over the counter (OTC) oral care products, including electric toothbrushes, being proposed to allow pre-tax savings from Flexible Spending Accounts (FSAs) and Health Savings Accounts (HSAs).
Asia Pacific is expected to witness the fastest growth in the electric toothbrush market over the forecast period, due to the rising demand for personal care devices among the region’s consumers. Growing awareness of oral hygiene, driven by government campaigns and healthcare front-line efforts, is contributing to increased personal care device use. Asia Pacific has a large consumer pool due to a large population and urbanization. The increased availability of disposable income allows consumers to spend on premium and advanced products, including smart and AI-driven electric toothbrushes.
China dominates the regional electric toothbrush market due to the country's strong manufacturing capabilities and heavy investments in consumer education and awareness. China has witnessed spectacular growth in advanced oral care beyond the basics, influenced by Gen Z’s demand for innovative, high-tech products. China will hold the CIBRUSH 2025, the 4th China International Brush Making Industry Exhibition, in Shanghai from December 9-11, 2025, to unveil countries' 2025 fast-approaching innovations. IBRUSH is known for highlighting new products and trends, and the 2025 edition is expected to include the latest advancements in oral care, including electric toothbrushes.
The battery-powered segment dominated the electric toothbrush market in 2024, due to its cost-effectiveness and convenience. Battery-powered toothbrushes are more portable and easier to use compared to manual toothbrushes. This toothbrush provides great flexibility in terms of replacement or rechargeable batteries. Battery-powered tool brushes are affordable compared to rechargeable electric toothbrushes, making them ideal for a broad range of consumers. Event rechargeable batteries are gaining excessive popularity, the battery-powered toothbrush segment holds the major share in the market.
The rechargeable segment is anticipated to witness significant growth in the forecast period. Rechargeable toothbrushes are convenient because which does not require frequent battery replacements, making them an ideal choice for consumers. Most consumers seeking for long-term cost cost-effective toothbrush leads to enhanced popularity of rechargeable toothbrushes. With rising environmental awareness, the shift to a rechargeable electric toothbrush is growing to adopt a more sustainable option and reduce waste from disposable batteries.
The female segment accounted largest electric toothbrush market share in 2024 due to better awareness of oral health benefits and preference for high-technology dental care products. females are spending Females are spending heavily on personal care devices and products, including electric toothbrushes. Availability of premium features like pressure sensors, multiple cleaning models, and smart connectivity like Bluetooth and AI technology is attracting female consumers.
The market has witnessed rising demand for aesthetic and more visually appealing electric toothbrushes demand across female consumers. The "Fairywill Electric Toothbrush" products are trending in the market due to their stylish design appeal and high-quality functionality without excessive cost.
The male segment is expected to witness significant growth in the upcoming period. The segment growth is attributed to the rising interest of men in innovative technologies. Gen Z men are the major adopters of electric toothbrushes. Men are being influenced by rising awareness of oral health hygiene and the importance of personal care. Growing preference for advanced dental care products is fostering the purchase of electric toothbrushes among men.
The supermarket/hypermarket segment dominated the electric toothbrush market in 2024, growth driven by consumer preference for supermarkets/hypermarkets for their convenient and accessible nature. Supermarket/hypermarket has a strong presence in new markets. Manufacturers are expanding their product access to a premium item in supermarkets/hypermarkets. Consumers prefer this physical store for discounts and promotional schemes, enhancing the appeal of electric toothbrushes to cost-conscious consumers.
The online retail stores segment expects the significant growth in the market during the forecast period, leading the market due to expanding e-commerce platforms and changing consumer preferences. Consumers have driven preference toward online retail stores for convenience, competitive pricing, and availability of a wide range of products. Rising exclusive online-only models by manufacturers are contributing to segment expansion. Additionally, increased use of mobile shopping apps is fostering the purchase of electric toothbrushes through online retail stores.
Launch: In May 2025, In May 2025, Laifen launched the Wave Special, the company's latest breakthrough and novel addition to the acclaimed Wave series. The Wave series was recognized by the prestigious American Dental Association (ADA) Seal of Acceptance in October 2024.
Launch: In February 2025, Quip introduced its Next Generation Smart Sonic Toothbrush, the Quip Ultra, which was designed in Brooklyn. The body of the Quip Ultra toothbrush is covered with a seamless silicone design.
Launch: In January 2025, Oral-B launched the iO Series 2 (iO2) electric toothbrush at an event in Berlin, Germany. the iO Series 2 (iO2) electric toothbrush is designed to be a more accessible model within the iO technology range and was unveiled to guests who gained insights from experts in oral care and product innovation.
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